The group company held the real estate sector analysis meeting for the first quarter of 2015

　　On March 29, CJI Corporation held a first-quarter real estate sector analysis meeting. Yang Li, deputy general manager of the group company, presided over the meeting and delivered a speech. The main leaders of Zhongjiang Real Estate Company, Jianda Real Estate Company, Donghuan Real Estate Company and heads of relevant departments at the headquarters attended the meeting.
　　The meeting heard reports from various real estate companies on the completion of sales in the first quarter, realization of payment of project funds, and completion progress against the annual plan, and discussed and studied existing problems, solutions and next work priorities.
　　Comrade Yang Li pointed out that compared with the node progress of the group's annual goals, the operating conditions of various real estate companies in the first quarter are not optimistic, especially the sales indicators still have a certain gap. In the recent stage, in order to promote the healthy and stable development of the real estate industry, the country has successively introduced a series of favorable policies. The rate of housing demolition in first-and second-tier central cities has accelerated, but the response of third-and fourth-tier cities remains to be seen. This round of real estate adjustment is the result of resonance between short-term factors (tight credit) and medium-and long-term factors (policy return to neutrality + high inventories + population aging). The bailout policy can only alleviate short-term problems and cannot reverse the medium-and long-term trend. Therefore, accelerating sales and capital withdrawal to ensure the safety of cash flow is still the only choice and top priority for small and medium-sized real estate companies. He put forward four requirements for the next step in the real estate business: First, we must firmly grasp the "bull nose" of sales. In accordance with the group's general requirements of "four batches", combined with the current status and characteristics of each project, we will reasonably reduce profit demands, adopt more flexible sales methods such as negotiating with local governments for repurchase, and accelerate the removal of existing housing. The second is to effectively improve the level of internal management. Zhongjiang Real Estate Company currently has a large amount of funds backlog on projects, and must take decisive measures to effectively reduce financial costs and ensure that profits are locked in. While conducting forward-looking research such as "replacing business tax with value-added tax", we must strictly standardize management to effectively plug loopholes and prevent risks. The third is to formulate assessment methods with strict rewards and punishments. "One point plan, nine points implementation", strengthening execution is the fundamental guarantee for the effectiveness of all work. To this end, we must designate special personnel, set measures, set standards, and set time nodes to implement the planned goals and key tasks. At the same time, we must increase supervision and inspection efforts to truly achieve clear responsibilities and clear rewards and punishments. Fourth, we must increase the integration of resources and assets. The Group will integrate relevant real estate resources of subsidiaries from the perspective of benefiting the overall development of the real estate sector to further enhance its comprehensive strength and development level.