Top ten opportunities for foreign trade companies under the current situation

　　At present, my country's foreign trade industry is facing the biggest impact and test in the past 30 years of reform and opening up, and it is also the most severe challenge in the development history of most foreign trade enterprises. However, if we carefully analyze the evolution of the macro situation and carefully analyze the characteristics of the industry, we can find that there are also historic development opportunities in the difficult market. 1. It is conducive to optimizing the business structure and accelerating the pace of professional and diversified development. Although my country's total foreign trade import and export volume has experienced negative growth for five consecutive months since the fourth quarter of 2008, looking at the global market, against the background of a general decline in overall demand, my country's high trade surplus continues, proving that the relative market share of Chinese products is increasing, especially in the markets of developed countries led by the United States, the substitution capacity is rising instead of decreasing, indicating that the comparative advantages of Made in China will exist for a long time, and high-quality and inexpensive Chinese goods will be more favored by the market. For China's foreign trade companies, market-oriented, structural adjustment and share have become the primary opportunities at present. 2. It is conducive to promoting enterprises to follow the path of brand construction and form independent intellectual property rights. The advent of the crisis has forced business managers to transform their extensive growth model, strive to create the core competitiveness of foreign trade companies-brand advantages, continuously improve the control of marketing channels, and form an independent and exclusive intellectual property system. 3. It is conducive to the innovation of corporate marketing models and methods and the improvement of ability to survive in adversity. In the process of transforming from the financial crisis to the economic crisis, the traditional business model of foreign trade enterprises has highlighted the rigid and rigid non-market attributes. The shocks of the market and the steep changes in the policy environment have caused enterprises to re-place the balance of market considerations from marketing concepts to operating methods.,"change" and "turn" have become the normal thinking that dominates foreign trade enterprises. 4. It is conducive to enterprises to strengthen management and strengthen the concept of cost-effectiveness. After the crisis came, insufficient demand forced enterprises to turn their attention to strengthening internal control, making careful calculations, improving overall management and operation efficiency, and promoting enterprises to be serious in management, apply hard work, eliminate fixed diseases, and relieve burdens, so as to welcome the arrival of the new economic growth cycle. Create a favorable atmosphere. 5. It is conducive to optimizing the input-output structure and improving business development efficiency. In recent foreign trade practice activities, especially in large-scale international and domestic exhibitions, it can be found that this crisis has differentiated the viability and activity of customers in global market segments and made them more distinct, which is conducive to enterprises based on their own business fields. Characteristics of the field, targeted marketing efforts and achieve better input-output effects than in the past. 6. It is conducive to strengthening the development of emerging markets and accelerating the pace of market diversification. The traditional markets of my country's foreign trade enterprises are often concentrated in developed countries such as Europe, America, and Japan, which is also the hardest hit area of this crisis. However, as the process of economic globalization brings about new changes in the international division of labor and major transfers of transnational industries, emerging markets represented by the BRIC countries will inevitably usher in faster economic growth, which will bring market diversification to China's foreign trade industry. A historic opportunity, the value of emerging market development has increased unprecedentedly. 7. It is conducive to enterprises tapping the potential of talents and realizing team optimization and upgrading. Foreign trade companies have always won with talents. Human resources are the key resources of enterprises. The crisis has forced enterprises to give full play to their talent advantages, introduce and integrate high-quality human resources inside and outside the enterprise, increase talent cultivation efforts, and provide talent guarantee for the long-term sustainable development of enterprises. 8. It is conducive to standardizing and refining business operation processes and more effectively avoiding risks. Many new situations and new cases have emerged during the crisis. The experience and lessons in the industry are valuable, providing a rare opportunity for companies to continuously reengineer original business processes, optimize process control, and more proactively and effectively avoid foreign trade risks. 9. It is conducive to tempering employees 'will and creating a community with a shared future for employees and enterprises. At present, the vast majority of employees in companies engaged in the foreign trade industry in my country come from university campuses born in the 1980s and have hardly experienced many setbacks and hardships. This tsunami-like crisis has given them a rare exercise in their psychological will and felt firsthand the market. The ruthlessness, understanding that individuals and enterprises are closely related, and prompting them to love their jobs more and work hard. This valuable experience will surely promote the rapid rise of a new generation of foreign trade elites. 10. It is conducive to optimizing the competitive environment and giving full play to the leading role of large enterprises. Natural selection, survival of the fittest, and crises have changed the past situation of mixed players in the industry. Powerful companies have been able to take the opportunity to promote strategic mergers and acquisitions, which is conducive to the integration of market resources and better leverage their advantages in capital, talents, mechanisms, brands and channels, etc., and win the competitive highland for a new round of development. In short, as long as contemporary foreign traders and foreign trade companies strengthen their confidence in crises, strive to improve their own capabilities, carefully judge changes in the situation, and be good at seizing new opportunities, they will surely be able to survive the crisis safely and become a pioneer in the upcoming economic recovery and economic growth. (Zhu Xinbao, Zhongjiang Overseas Import and Export Branch)