Foreign trade toy products should also be based on creating brands

　　On October 26, at the plush toys booth of Zhongjiang Overseas Trade Branch of the Canton Fair, Qi Qinwu, general manager who has been engaged in foreign trade business for more than ten years, revealed that due to factors such as national exchange rate adjustments, changes in tax refund policies, rising prices of raw materials, and increased wages for workers, the price of plush toys in Jiangsu has increased significantly this year. Judging from the situation two days before the exhibition, the quotation has increased by about 30% compared with last year, and 80% of the turnover still depends on old customers. New customers need a certain amount of time to track and cultivate. President Qi said that the increase in the quotation is indeed a test for both buyers and sellers. At present, foreign trade companies have three hopes: first, they hope that national policies will stabilize as soon as possible, second, they hope that price increases will be effectively controlled, and third, they hope for the understanding and understanding of upstream and downstream customers. President Qi believes that Jiangsu and surrounding areas are the largest plush toy production base in the country. Their scale is like Guangdong's plastic and electric toys, and is unmatched by other regions. Plush toys have developed into an important category for foreign trade exports, and their status will continue to be maintained for a certain period of time. The plush toy industry is an industry that is constantly pursuing more reasonable costs. At a time when the international market has stricter requirements for manufacturing in China, it seems extremely urgent for domestic commodity inspection authorities to strengthen inspection forces in a timely manner. General Manager Qi predicts that the sharp rise in the price of plush toys will require acceptance by foreign merchants and even more acceptance by the international market. This will go through a difficult running-in process. This process can be as short as a few months to as long as the previous year. In this process, operating enterprises and production enterprises will inevitably experience the test of survival of the fittest. President Qi lamented that foreign trade is difficult to do every year. In the process of constantly adapting to market changes, brand building for foreign trade companies has become more urgent and important. Brands are more about highlighting the service quality of foreign trade enterprises. Only with a good brand can merchants pay more attention, be recognized in the industry, and more opportunities will come. Brands can ultimately benefit companies.